A mega-rich Russian is starting a new magazine called “Snob” according to this Reuters report:

MOSCOW (Reuters) - Russia’s super-rich love to flaunt their wealth. Soon they will have a magazine called Snob to help them.

Mikhail Prokhorov — whose wealth is estimated at around $22 billion (11 billion pounds) — plans to spend $150 million setting up a magazine, website and television station called Snob, the general director of the new venture told Reuters on Wednesday.

“It’s for people who are successful and those who want to be successful,” said Andrei Shmarov, who will run Snob.

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Snob’s magazine and website, which will focus on lifestyle features, business news and travel, will be available from this summer, Shmarov said, with the cable television channel following shortly.

The Onion anticipated this a few years back:

NEW YORK—Upscale consumers who enjoy cigars, wine, and “all the finer things in life” will have a new magazine to enjoy beginning next month when Pompous Asshole hits the stands. Targeted at the 23- to 60-year-old pompous-asshole demographic, the new monthly magazine is expected to compete directly with Cigar Aficionado for advertising dollars. “Pompous Asshole is the magazine of the good life,” said publisher Paul Westman, “And, unlike Cigar Aficionado, we truly cover it all: From tips on choosing the right humidor to advice on where to gamble in Monte Carlo to the lowdown on the new Jaguar XJ8, Pompous Asshole is the magazine no rich prick can afford to be without.”

‘Course, the big question I have is whether this new magazine needs writers in Washington …