Mon 5 Jan 2009
As part of my continuing effort to transform Jeremylott.net into an all-obit blog, let us mourn the passing of Alfred Shaheen, popularizer of the Hawaiian shirt. He died Dec. 22 and was presumably buried in a ceremony that involved tiki torches, drinks with umbrellas, roast pig and the playing of Don Ho records:
Shaheen was born Jan. 31, 1922, in New Jersey, where his father and grandfather owned textile mills and clothing stores. He moved to Compton with his family when his father decided to relocate. The elder Shaheen would travel to Guam to buy silk for the family’s custom women’s wear line, and after falling in love with Hawaii on stopovers, he moved the family again, this time to Honolulu in 1938.
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He struck out on his own in 1948, opening Shaheen’s of Honolulu with four seamstresses his mother had trained. In those days of relative isolation, clothing manufacturers in Hawaii had to store a year’s worth of fabric to guard against the vagaries of shipping delays, strikes and other unforeseen factors. And they had to settle for whatever fabric the textile mill sent them.
Using equipment he built himself, Shaheen started a silk-screen printing plant in a rented Quonset hut in 1952.
He didn’t create the shirts exactly; the basic style existed since at least the 1930s, although it was Shaheen who apparently came up with the now-familiar style involving flowers and other patterns inspired by Polynesian culture.
According to the L.A. Times, things really took off for Shaheen after Elvis wore his shirts in the film Blue Hawaii. By then Shaheen was employing 400 people and making $4 million annually.
As the owner of numerous Hawaiian shirts myself, it was cool to learn the story behind their creation. What I love the most about it is how this part of “native” Hawaiian culture was thought up by a kid from New Jersey. Ain’t that America …
